QR codes: more than a toy?
How many people do you know that regularly use QR codes? I bet that its less than a handful.
The machine readable barcodes were invented as a mechanic to connect the physical world with the online world. But so far they have failed to go mainstream.
Tech savvy smart phone users have likely downloaded a QR reader onto their smart phone, used it a couple of times, and then moved on.
Here’s the issue: QR codes are a solution looking for a problem. If they were embedded in a compelling application then maybe they’d take off. But as a standalone mechanic I’m really not sure.
History tells us that its applications that drive the adoption of a new technology and not technology for technology’s sake.
Then there’s the issue of integration – for now QR code readers are standalone apps.
My mobile browser should have an option to use QR codes instead of me entering a URL or more likely using Google. QR codes could be embedded in other apps around a specific function but for now they require a standalone application.
The picture above? That was a Sunday afternoon kitchen table project. Best of all it works. Try for yourself.