Brand Anarchy: first review
“Brand Anarchy: a book that takes the urban sprawl of our current media landscape, flattens it to its foundations and reconstructs it, explaining how and why each structure looks and stands in the way it does.”
“Authors Steve Earl and Stephen Waddington draw on their combined forty years’ experience in the media and communications sector, to take the reader on a crashing joyride through the past present and future of public relations, pointing out important landmarks and sharing insights alluding to the industry’s evolving architecture.”
“Ten chapters, broken down into index-note-style headings, make quick referencing easy, whilst the informal language, injections of wit and cynical undertones, make the reading experience more pleasurable, unlike some of the more didactic offerings of the same genre.”
“Avoiding industry clichés, Brand Anarchy doesn’t focus solely on what digital has to offer, instead demonstrating the importance of an integrated media and hinting at where the print and broadcast industries are heading.”
Thanks also to Vikki Chowney for the photo via Instagram.