Early reaction to Brand Anarchy
Thanks to everyone that has blogged and Tweeted about our book Brand Anarchy: Managing Corporate Reputation published by Bloomsbury at the end of the last month.
Here’s some of the early comment from the social web. If you’ve read the book we’d love to hear what you think via the hashtag #brandanarchy.
“I agree with a lot of the thesis that these guys have put together. Anarchy obviously is just a word to try to get a bit of attention, but actually, in terms of for the communicator and what it means to have this phenomenal kind of change sweeping through not just the PR industry, but every industry in the world, I think for the communicator it is a really exciting time.”
Alastair Campbell (speaking at a Speed event on 17 January)
“What a joy to read a book written by two well established and authoritative practitioners […] They take a well-informed look at the rise and diversification of media platforms on which brands can be built and sacrificed. The book recognises how the role of the Public Relations Practitioner endeavouring to manage reputations is changing and becoming ever more complex. I was delighted to see within the first few words the acknowledgment that control has never been the honest working premise but the ability to connect with the customers, audience, publics – call them what you will – is the authentic route to success.”
“This veneer of populism hides the real value of the book. Brand Anarchy isn’t a populist book like No Logo. Instead the value of it is for the likes of inexperienced account managers at a PR agency who need to have informed opinion once they start to think about providing strategic counsel to their clients.”
“Brand Anarchy: a book that takes the urban sprawl of our current media landscape, flattens it to its foundations and reconstructs it, explaining how and why each structure looks and stands in the way it does.”
“One of the key problems for a book like this, in a fast changing world, is the danger it becomes out of date and irrelevant when it is finally published. In the case of Brand Anarchy, Earl and Waddington have future proofed the content, by not merely focussing on what is happening now, but, in addition, extrapolating and analysing major industry trends, past and present, to illustrate, for the reader, a theoretical future.”
“Brands haven’t had to face this level of scrutiny because while it may have felt uncomfortable at times, the established media largely kept the audience at arm’s length. So communicators have grown comfortable with the process of managing communication rather than having to stand up and be counted more frequently. But it’s good that we’re talking about it, as without that things will never change. What matters now is not the talk, it’s the action.”
“Earl and Waddington recommend that brands stop worrying about whether they can control their reputation – they can’t – but they can avoid anarchy by investing energy and resource in identifying and liste
ning to their audiences.”