Speed 09 July 2012

You can’t control reputation. You can only earn it. That’s a comment from Seth Godin in Chapter 4 of Brand Anarchy.

When we set out to write the book Steve Earl and I wanted to tackle the upheaval taking place in the PR and communication industry. We wanted to make the book to accessible as possible.

Thanks to social media we know exactly what readers think. Like egotistical narcissists we’ve read every single tweet, blog and review.

So would we change anything? You can always proof your work one more time. Inevitably there are nips and tucks that we’d make, paragraphs we’d polish, and in one case a sentence that needs completing.

But in the main it’s the book we set out to write.

Whenever we’re invited to talk about the book, audiences always want to ditch the corporate stuff and discuss how to be a Brand Anarchist. That might just be the subject of another book.

In the meantime thanks for the reviews from our first ten Amazon reviewers. Thank-you, thank-you, thank-you and thank-you again.

I’ve shared excerpts below.

“Unlike many other text books I have had the laborious task of reading (you know the type – full of airy-fairy words that no-one ever really uses and after the first paragraph you want to cry with boredom), this book is common sense, straight talking and actually, an absolute pleasure to read.”
Anne-Marie Bailey

“The authors have distilled the wisdom of modern day PR practitioners into an accessible paperback. If you work in PR make Brand Anarchy part of your holiday reading.”
Ged Carroll

“One of the many things to commend about this book is the breadth of issues raised, analysed and evaluated. The authors don’t shy away from asking the big questions about the definition and meaning of crucial concepts such as reputation, engagement, influence, authenticity, participation, analytics and measurement. What is refreshing is that Waddington and Earl demonstrate their hard earned communication skills by writing in a clear and concise style, thus avoiding the Latinate concatenations of more prolix authors who claim authority in the field of PR and social media.”
Andrew Smith

“I seriously cannot recommend Brand Anarchy enough to anybody interested in the world of marketing and PR. If you are serious about understanding how social media and the fragmented media landscape affects you, your client, your brand or those around you, then buy this [book]. In fact, the hardest part about reading it, is trying to find space at the back to make your notes.”
Jamie Ivory

“Brand Anarchy is a rare thing in the world of social media books – it’s accessible without being flimsy and informative without being dull.”
Sally Whittle

“Brand Anarchy is an insightful evaluation of the changing landscape of the media, where the PR industry should look to position itself in the future, and in my opinion,
most importantly – what skills practitioners should be learning to operate in a new era of reputation management.”
Faye Oakey

“Anyone who works in PR and marketing or is just interested in the evolution of the media must read this book.”
Ross Wigham

“Over the years many PR’s have attempted to write books about the industry, in my experience most of them have read like academic text books and consequently I never get past the first few chapters. Brand Anarchy, however, is very different. The thing I liked most about it was that I didn’t feel like I was being taught a lesson in PR, it discusses the crucial influence of social media and its impact on the PR industry by referencing notable case studies whilst also giving useful pointers throughout.”
Andrew Shearer-Collie

“In this world where reputation, and therefore value, can be created, damaged, or even destroyed in a matter of hours communications knowledge is no longer an optional extra. The challenge this presents to non-communication professionals is significant. With its approachable style and language this book is an ideal place to start.”
Adam Parker

“This is an inspirational text written in a language that people will relate to, students will find compelling and intriguing and PR practitioners like myself will think ‘those bastards have only gone and done it properly’.”
John Brown

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