It’s all about disruption
Disruptors aren’t just any businesses. Disruptor businesses create seismic shifts in their sectors that go beyond the legal, financial and social infrastructures. They are businesses that have the potential to alter how we think and deal with different aspects of our lives.
So what does it mean to be a disruptor? How challenging is the journey to disruptor status? Can a disruptor ethos filter through into all types of business – both B2C and B2B? And what are the right communications channels and strategies that are reflective of disruptor businesses and beneficial if a disruptor comes knocking at your door?
Clare Garnham, Associate Director at Speed, has written a whitepaper looking how brands and business can disrupt and still win B2B markets.
Click here to read the whitepaper in full.