Phoebe Potter 13 March 2017

We’re thrilled to announce that we’ve been awarded Highly Commended for ‘Best Marketing Campaign on a Small Budget’ for our work with our Client, INNOVO.

OTC bulletin’s prestigious OTC Marketing Awards recognise the best of the British OTC industry. These unique awards focus exclusively and entirely on suppliers of OTC products – non-prescription medicines, food supplements and selected unlicensed healthcare products – in both pharmacy and grocery.

Our challenge was to raise awareness of the INNOVO product among women as well as lifting the lid on all things pelvic floor, with the overall aim of breaking taboos to drive sales. PR coverage from our launch campaign led to the brand exceeding its sales targets by 500% in the UK.

And what did OTC say? “INNOVO’s campaign was innovative, like the product itself, and we liked the way the campaign generated direct sales*.”