Helen Collingborn 08 February 2018

Water filtration specialist, BRITA Professional, has appointed Speed as its retained 2018 trade PR agency. Speed will deliver a multi-channel communications strategy, including an insight-driven thought leadership programme, designed to reinforce the company’s position as a sustainability leader and the partner of choice for water filtration products.

BRITA Professional has been supplying out of home water filtration solutions to the hospitality and corporate sectors for nearly 40 years and is the trusted expert when it comes to water optimisation. Last year it fully acquired Vivreau UK, a BRITA subsidiary known for providing commercial and hospitality environments with sustainable drinking water dispensers.

Rebecca Widdowson, Director of Marketing at BRITA Water Filter Systems, said: “Speed impressed us with its full capability offer – which spans lead generation, a dedicated studio and digital services plus a strong heritage in foodservice. We’re looking forward to the creative campaign taking shape and are excited to share this new approach with the wider hospitality industry over the coming year.”

Cat Jennings, Director of Food & Hospitality at Speed, said: “As a brand, BRITA has unlimited potential with its appetite for creativity, market-leading product offering, and trailblazing sustainability initiatives. This fits directly with our strengths and experience working with some of the most well-known products, businesses and projects within the hospitality sector. We’re excited to be working with BRITA Professional. They are the perfect partner for us.”