Big Issue: Change Please.

Challenge:

Deliver mass awareness for the launch of The Big Issue’s new coffee brand, created and run by former homeless people to provide a step up and regular income source.

Solution:

Created a rich content hub, delivered interviews with The Big Issue CEO / Founder of Change Please and outreached to target media.

Results:

52 pieces in national and regional press reaching an audience of 644,107,354. Hit target coffee sales on the first day of trading.

52 pieces of coverage600 million reach