EasyJet uniform of the future

Challenge

Speed were tasked with delivering a campaign to drive media coverage in the nationals and key tech media around easyJet’s landmark 20th birthday and cement easyJet’s positioning as an innovative, pioneering airline

Solution

Speed recommended creating the next generation easyJet uniform in partnership with wearable technology fashion experts Cute Circuit to help improve customer safety and service. We then devised and implemented a media strategy to maximise results in key national and tech titles.

Results

The campaign delivered 38 items of media coverage with a reach of 431m+, with 73% of the media coverage delivering at least two key easyJet messages.

38 pieces of coverage431 millon people reached