Speed puts the Economist on the agenda

Speed remains The Economist’s only retained PR agency and is the only agency trusted to attend weekly editorial meetings.

We have now been connecting its journalists with broadcast media across UK and EMEA for nine years. As a result, we have the best broadcast contacts in the business.

In addition to broadcast media relations, Speed also manages the UK press office requests and creates PR collateral for key national and publishing trade titles.

We have a nose for what makes news, news and in a way that stops it from being seen as a rival publication’s opinion.

Over the last year, Speed capitalised on key news agenda items, including the Scottish Referendum, the Brazilian Presidential Election and the Ebola crisis. Some of our highlights are below.

Scottish referendum

Speed secured nine high-profile interviews around the Scottish referendum.

Of the total interviews secured, 62 were on broadcast TV and 45 were on radio.

Some key highlights include: BBC Radio 4’s Today programme, BBC Two’s Newsnight, BBC News, Sky News, CNN, and CNBC.

World economy

During Christmas 2014, a typically quiet period, Speed strategically capitalised on pertinent topics in the news agenda and The Economist’s unique content.

We drove coverage by proactively pitching out the magazine’s captivating content, including an article comparing the world economy in 2015 to the late 1990s which resonated strongly with broadcast media.  Speed secured four interviews around The World in 2015 including three TV and one radio interview. We secured some additional coverage around the campaign on BBC News Online as well as four pieces of national coverage in Spain, Turkey and Sweden.

Tony Blair interview

Speed also secured a number of opportunities around The Economist’s contentious interview with Tony Blair, which gained a great deal of traction with politics press.

We managed to secure a total of six broadcast interviews off the back of the interview, notably on BBC News, BBC World Service and Sky News.

360 national pieces100 plus television and radio interviews