Since 2013, Speed has been working closely on strategic projects to help support The Financial Times Group’s investment and business-to-business publication and services, including Investors Chronicle, Pensions Expert, and FT China, LatAM and Asean Confidentials.
Speed’s remit includes connecting these publications and its key spokespeople with broadcast and national media globally.
Our newsroom expertise comes from high-energy exploitation of every single opportunity to:
– build amazing media relationships for client spokespeople
– position Investors Chronicle as a forward-thinking publication, renowned for its market-beating share tips on the UK stock market
– position FT Confidentials as the leading and cutting-edge research service providing subscribers an ahead-of-the-curve take on many issues high on the news agenda worldwide
Capitalising on news agendas
Here are some of our coverage highlights:
Speed capitalised on a key news agenda item with George Osborne’s delivery of the Autumn Statement, which announced key pension reforms relevant to the Investors Chronicle.
Notably, Speed secured six high profile interviews around these reforms, where some key highlights include: Sky News’s flagship programme: Jeff Randall Live, BBC News, and BBC Radio 4’s Money.
It helps to have an articulate spokesperson who can relate to a wider audience and able to make complex concepts easy to understand. Watch the then editor Kate Morley on the subject of pension reforms here: http://www.bbc.co.uk/programmes/b03nt9wd .
China and global tourism
With the launch of China Confidential’s latest report, Speed targeted some key broadcast and print media to position the China Confidentials as a top tier research service in Asia, providing indispensable guidance on global matters.
Speed secured five pieces of coverage on this report, including the coveted and agenda-setting BBC Radio 4 Today programme.