Helping senior leadership teams stand out from the crowd

Challenge

The South West is a key growth region for Grant Thornton and the business development team needed a communications strategy that would help them on the next stage of their journey and truly set them apart in a crowded and competitive marketplace.

Grant Thornton challenged Speed Communications to further raise the profile of the senior leadership team and showcase how they are supporting vibrant, growth orientated businesses in the region. They wanted a PR partner that would work directly with the partners, challenge their approach and work proactively and independently to achieve cut through with their key Mid-Sized Business (MSB) audience.

Solution

Within weeks of kicking off the working relationship, Speed conducted a series of detailed bank sessions with seven of the partners. Each provided insights on market challenges on topics including mergers and acquisitions, exporting, the region’s thriving tech sector and nurturing talent. This bank of content proved invaluable at informing a stream of thought leadership articles placed across key business publications across the South West. These were targeted and topical, centring on key news hooks like the election, the Budget and the Queen’s Speech.

Grant Thornton’s Agents of Growth event proved a valuable forum for joint media interviews with key customers and prospects, which helped to strengthen key relationships many months on.

Results

  • Primetime BBC TV broadcast interview positioning partner James Morter as a commentator on business growth
  • Thought leadership articles placed across almost every key regional business daily in the South West over four month period
  • Consistent and multiple commentary opportunities in regional business magazines

“We took our PR account to market because we needed an injection of energy. Our brief was to find an agency that would challenge us, represent us in the market and create a platform for our key spokespeople. We appointed Speed because of their critical insight and straight talking approach. They work as an extension of team, not just churning PR, but understanding our business priorities and working proactively with our Partners and Directors to help us deliver our ambitions.”

Adina L Watt, Marketing & Business Development, Grant Thornton