Raise awareness of Cup Soup with a big hitting and cost effective PR campaign, driving trial and consumption for their core demographic (45+ women).
Speed created a linguistic debate on Facebook and amplified across media outlets – ‘cup or mug: what do you call it?’. Experts helped solve the dilemma (Linguist and food psychologist).
The debate dominated social media for a week with more than 6,800 likes and 1,700 comments. Speed secured 26 national / regional radio interviews, 4 nationals and 6 regional pieces.