Speed were tasked with amplifying the launch of Mionetto Prosecco in Sainsbury’s, engaging the fashion forward target audience, driving trial and ultimately footfall to store.
- Partnering with Armani Exchange, a like-minded and stylish Italian brand at a series of shopper and media centric events
- Host a ‘Prosecco Pop-up’ in the Regent Street flagship store to celebrate Vogue’s Fashion’s Night Out
- Introduce a fashion savvy audience to the brand and drive footfall to store through promotion mechanic
- Amplify on social media communicating the Sainsbury’s messaging
- 200 bottles of Mionetto sampled
- Footfall over 800 customers across two day pop-up event
- Facebook likes doubled