Consumer sampling for Mionetto


Speed were tasked with amplifying the launch of Mionetto Prosecco in Sainsbury’s, engaging the fashion forward target audience, driving trial and ultimately footfall to store.


  • Partnering with Armani Exchange, a like-minded and stylish Italian brand at a series of shopper and media centric events
  • Host a ‘Prosecco Pop-up’ in the Regent Street flagship store to celebrate Vogue’s Fashion’s Night Out
  • Introduce a fashion savvy audience to the brand and drive footfall to store through promotion mechanic
  • Amplify on social media communicating the Sainsbury’s messaging


  • 200 bottles of Mionetto sampled
  • Footfall over 800 customers across two day pop-up event
  • Facebook likes doubled
800 new customers100% increase in Facebook likes