Consumer sampling for Mionetto

Challenge

Speed were tasked with amplifying the launch of Mionetto Prosecco in Sainsbury’s, engaging the fashion forward target audience, driving trial and ultimately footfall to store.

Solution

  • Partnering with Armani Exchange, a like-minded and stylish Italian brand at a series of shopper and media centric events
  • Host a ‘Prosecco Pop-up’ in the Regent Street flagship store to celebrate Vogue’s Fashion’s Night Out
  • Introduce a fashion savvy audience to the brand and drive footfall to store through promotion mechanic
  • Amplify on social media communicating the Sainsbury’s messaging

Results

  • 200 bottles of Mionetto sampled
  • Footfall over 800 customers across two day pop-up event
  • Facebook likes doubled
800 new customers100% increase in Facebook likes