Taking the lead training a new generation

Challenge

Position Nestlé Professional as a leader in the training of the next generation of hospitality staff

Solution

The team leveraged high profile media partnerships to produce a range of thought-led features that highlighted the extensive historic work Nestlé Professional had conducted throughout the past 27 years to drive recruitment and standards in youth skills.

Results

Speed Communications secured 90 pieces of coverage across hospitality trade titles over a four-month campaign. This represented a 250% increase in media commitment to the competition with many leading journalists attending the Heats, Finals and Awards dinner, and a 9:1 return on investment for PR spend.

90 pieces of coverage over 4 months250% increase in media commitment compared to the competition9:1 Return of investment