Building a profile for game changing hospital technology

Challenge

Technology innovators Sensium Healthcare challenged Speed to build the profile of newly-launched SensiumVitals®, a disposable vital signs monitoring system no bigger than a plaster. The patch, brought to market in 2014, monitors heart rate, respiratory rate and temperature, providing live updates of patients’ conditions direct to nurses’ stations or their handheld devices every two minutes. Following its first successful UK trial SensiumVitals® was launched and Speed tasked with securing high level national coverage results to announce the milestone.

Solution

Speed opened a dialogue with the BBC’s health correspondent, Adam Brimelow, who recognised the potential of the patch for providing a much more effective level of patient vital signs monitoring and agreed to feature piece for BBC Breakfast.

Results

– BBC produced a two and half minute film that was broadcast on BBC Breakfast, which was also the subject of a studio discussion with a patient watchdog, raising the issue of vital signs monitoring

– The story also ran in the news bulletins of the BBC News Channel for the day and on the BBC News website

– Speed also secured feature pieces in the key health sector titles Nursing Standard and Hospital Services as well as a range of online health sector sites

– In addition, the client appeared on the Simon Mayo Show on BBC Radio 2, as the guest on their Innovation slot at the prime time of 6.30pm on a Friday

The coverage also led to two key stakeholder meetings for the client; one with the head of innovation at NHS England, and the second with two of the Prime Minister’s special advisers on health and technology.

Widespread national coverage BBC Breakfast broadcast BBC Radio 2 broadcast Features secured in key health titles