Tesco Loves Baby loves Twitter

Challenge

Speed has worked with Tesco’s award winning baby brand for over a decade, from the initial launch as the first ever retail mother & baby club to the relaunch of Tesco Loves Baby in 2014. During this period we have managed a parenting community of over half a million parents.
A key challenge for Speed in 2014 as part of the relaunch was to improve overall sentiment online and continue to accelerate the growth of its fan base.

Solution

Taking over their key social channel twitter, we set out about to energise the content strategy with creative and relevant engagement, developing forward thinking campaigns to supporting live events, twitter Q&As with industry experts and a host of competitions with big name brands, Speed has helped grow and create a commercially viable social channel.

Results

Speed increased followers on Tesco Baby Club’s Twitter account significantly, with monthly growth of 20%.

On average, @TescoBabyClub outperformed its nearest competitor’s Twitter engagement levels by 75:43

On behalf of Tesco Baby Club, Speed has also secured and managed an exclusive print and online media partnership with Mother & Baby for the past five years (circulation: 31,124 and UU: 428,598.) As the UK’s No1 parenting title, the target audience is the perfect fit for the Tesco Baby Club and Tesco Loves Baby products.

20k interactions67m plusinteractions8,775 mentions11,120 retweets