Brand building and awareness driving

Challenge

To build the TUCO brand and create awareness that TUCO is the route to a better catering operation.

Solution

  • Re-branded all design and message concepts
  • Rolled out through House of Commons Launch (with the Communities Minister) and a series of thought leadership and news coverage activity across key trade and national titles
  • Created a yearlong full-scale case study and news programme, showcasing the positive results driven by TUCO, which have furthered the careers and education of university caterers
  • Facilitated a programme of partner-enhancing engagement to drive opportunities.

Results

Initial campaign results showed an advertising value equivalent from secured earned media of £65,000 in just three months following TUCO’s re-brand. Widespread coverage across key trade and national titles including: The Caterer, Cost Sector Catering, Campus Estate and The Times. This resulted in an 8:1 ROI from PR spend.

 

8:1 Return On Investment£65K AVE in editorial coverage