To build the TUCO brand and create awareness that TUCO is the route to a better catering operation.
- Re-branded all design and message concepts
- Rolled out through House of Commons Launch (with the Communities Minister) and a series of thought leadership and news coverage activity across key trade and national titles
- Created a yearlong full-scale case study and news programme, showcasing the positive results driven by TUCO, which have furthered the careers and education of university caterers
- Facilitated a programme of partner-enhancing engagement to drive opportunities.
Initial campaign results showed an advertising value equivalent from secured earned media of £65,000 in just three months following TUCO’s re-brand. Widespread coverage across key trade and national titles including: The Caterer, Cost Sector Catering, Campus Estate and The Times. This resulted in an 8:1 ROI from PR spend.