Flying High With Little Big Red

The challenge:

Launch the new Virgin Atlantic Little Red sub-brand and it’s first ever short haul services, whilst driving differentiation from the competition in true Virgin style.

The solution:

Speed created an April Fool ‘s story that generated global coverage, mixed it with a launch that secured blanket national coverage and amplified a star studded VIP party.

The results:

61% increase in flights in the week post PR activity compared to the two weeks before. Exceeding the KPIs by 300%.

61% increase in flights300% increase on KPIs