Disrupting Education.

Challenge:

Dominate the news agenda, securing blanket media coverage for Richard Branson’s latest Disruptors debate, The Future of Education.

Solution:

Hard working, fast-paced press office that incorporated early seeding under embargo and live broadcast interviews to maximise the  20 minute window with Sir Richard Branson.

Results:

178 pieces of coverage achieved, reaching an audience of 520,750,000 and delivering a PR value of over £1,500,000.

178 pieces of coverage500 million reached£1.5 million PR value