A multi-channel campaign to launch Braun’s next generation of blood pressure monitors across Europe.
Through the creation of rich multi-channel content to educate, inspire and engage, our communications campaign was the primary comms activity supporting the launch of ActivScan™ 9 and iCheck® 7 blood pressure monitors.
Focused on building brand awareness, credibility and demand for the new products, we conducted and launched compelling consumer heart health knowledge research to UK media via a roundtable hosted by Braun’s ‘Healthy Heart’ panel of expert spokespeople.
Using expert input, creative, educative content was then rolled out across Europe via digital channels to ensure maximum reach across target markets.
An EU product sampling and review programme with top tier media and trusted influencers, further extended our campaign’s reach and results.
An internal communications launch to the European sales teams completed our launch programme, helping to drive excitement, build knowledge and inspire maximum engagement among this crucial audience.
With a sales team revved up and a campaign reaching over 579million across the UK, Germany and Nordics through earned media coverage, the product launch was a huge success. Our content, media coverage and strategy helped achieve product sell through with key retail accounts in each market. A strategically and commercial solid campaign.