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Our favourite festive campaigns

Our top five from 2017

Blog date

14.12.2017

Author

Imogen Stuckes
Account Executive

Christmas might have started way back in July for us PRs, but only recently have we started to see the clever stunts that brands have been crafting since summer. Each year, Christmas becomes less about the advertising and more about the storytelling for brands: John Lewis and M&S are scrutinised throughout the country year on year for the level of creativeness in their campaigns. Here’s a few favourite ideas that have stood out this year:

 

NIKE: The “Ugly Christmas Sweater” Sneakers

Whether you love or hate them, Christmas jumpers are a phenomenon everywhere during the festive season, and Nike cleverly jumped on this trend to create their very own Christmas sweater trainers. So uncool they’re cool, the stunt is a fabulous festive take on Nike’s classic DB Dunk High sneakers. Read the story here:  http://metro.co.uk/2017/12/10/pair-ugly-christmas-sweater-nike-kicks-7146492/

 

BELTANE&POP: “Bonkers and British” Fantastical Festive Pop Ups

The latest venture from the creators of Snog Frozen Yoghurt, enchanting brand Beltane&Pop have launched three pop up bars across key London locations this December with the aim of reinventing childhood favourites for adult tastes. Think the finest single batch, single origin hot chocolate with a dash of grown up liqueur and plenty of delightful toppings! A brilliantly fun and festive idea to bring Londoners some magical excitement over the winter period. Read the story here: http://beltaneandpop.com/

 

HAYMAN’S: London Sloe Map

Super simple but very effective, Hayman’s has taken it back to basics with this campaign. The traditional English gin makers released a map of London detailing all the best places to forage sloes to make your very own sloe gin at home. The logo on the map reminds consumers of the Hayman’s name, and the custom of the sloe gin picking is very on brand for the ‘traditional’ gin makers. Not to mention, taking a wintery walk for sloes is a bit of fun, too! Read the story here: http://metro.co.uk/2017/11/08/like-making-sloe-gin-map-of-where-sloe-bushes-grow-in-london-7064431/

 

SENSE AND HANDS UP LONDON: Wrap Up London

Another simple but inspired concept, Sense and Hands Up London teamed up to launch Wrap Up London this month, a campaign to encourage Londoners to donate their old coats to those in need. So of course, they wrapped up some of the city’s most iconic statues in red coats to raise awareness, including the Amy Winehouse statue in Camden and the Sherlock Holmes statue at Baker Street. It’s impossible for Londoners to avoid the distinctive coats, they visually explain the campaign and they make wonderful images on social. Read the story here: https://www.senselondon.com/wrap-up-london-2017/

 

MARIE CURIE: LightupXmas

A lovely social campaign, Marie Curie created the world’s first memory powered Christmas tree. Twitter and Instagram users just need to share a memory with the hashtag #LightupXmas, and the fairy lights get brighter on the tree! The campaign is a beautiful way to showcase what Marie Curie is all about: making positive memories and bringing people together at an otherwise very difficult time. Read the story here: https://www.mariecurie.org.uk/christmas/lightupxmas

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