Speed has announced today the appointment of its first Creative Director, Sarah Firth.
Sarah previously was Creative Director at Lexis PR and strategy lead at TVC. She has in the past won industry awards for creativity for campaigns across both consumer and B2B accounts.
She will provide creative direction across Speed’s three divisions: consumer & lifestyle, business & corporate and food & hospitality.
Her appointment recognises the commitment from Speed to providing hugely impactful creative ideas based on rigorous strategic thinking and insight.
Kelly Pepworth, MD commented: “Sarah has a fantastic creative pedigree of delivering award-winning, impactful campaigns. She will be working closely with all our divisions to ensure we are constantly challenging ourselves to bring best in class thinking that excites our clients, engages their audiences and inspires influencers.
“Creativity is built into our DNA and is a critical element in terms of delivering client value and real, commercial impact. The depth of insight, business acumen, social listening ability and media knowledge is increasingly seeing PR become the lead creative agency in the delivery of multi-channel creative ideas that travel.”
Sarah commented: “It’s a hugely exciting time to be at Speed. I’m looking forward to taking the creative foundations of the business and building it into a powerhouse offer, that genuinely delivers. In a world where channels can come and go, it is more important than ever, to generate creative ideas that are dynamic enough to stretch and robust enough to deliver against the comms and business objectives.”