Speed’s Food & Hospitality division has been selected as a finalist for the inaugural UK Content Awards for its BuzzBites Campaign for Nestlé Professional.
Shortlisted for the ‘B2B Content Campaign of the Year’ category, the awards celebrate excellence in content marketing, rewarding agencies for high quality, valuable content which attracts, informs, engages and retains an audience to ultimately deliver traffic and profit.
The BuzzBites campaign incorporated a series of exclusive reveals, releasing exclusive co-created content and insight and working with pioneering brands within the industry. Each insight was delivered through a memorable and shareable experience, from a surprise tour of innovative brands aboard a traditional London Routemaster bus to an afternoon of inspiration and insight at The Clink Restaurant – a unique restaurant within a prison. The multi-channel approach utilised Studio Speed (Speed’s in-house team of copywriters, journalists and film makers) to create a wide range of content – from video and ezines to infographics.
“As well as being an exciting project to work on we are delighted to receive this recognition. Being shortlisted in these coveted awards acknowledges the team’s excellent performance in bringing a unique brief to life,” said Cat Jennings, Speed’s Food & Hospitality Director.
The winners of the UK Content Awards will be announced at a Gala Dinner on 21 June.