Speed has won three awards at this year’s PRCA DARE ceremony, including Large Consultancy of the Year, Integrated Campaign of the Year for Bidfood and Trade & B2B Campaign of the Year for Nestlé Professional, marking the largest haul to date at the industry awards.
Speed was selected by the judges based on its client work, culture and best practice initiatives, citing the following as particularly impressive:
- Speed’s ability to demonstrate excellent internally branded initiatives making the agency a fantastic organisation with a top-down commitment to work life balance
- Investment in content with the launch of an in-house production unit, ’Studio Speed’, to explore ways to strategically connect clients with audiences in new, multi-channel, story-led ways
- The launch of a proprietary, web-based measurement tool called PACETM (Performance, Assessment, Commerciality, Evolution), designed to demonstrate to clients the correlation between effective comms and business impact
Speed’s client work was also singled out for being clear, concise and demonstrating excellent concepts.
“To win Large Consultancy of the Year for the second consecutive year is an incredible achievement,” commented Kelly Pepworth, MD at Speed.
“It’s recognition that we are outperforming the competition but more importantly, excelling in all aspects of what makes a good agency great both from a client and team perspective.
“It is also down to bold campaigns such as Bidfood’s Christmas Gift and Nestlé Professional BuzzBites that deliver for our clients and challenge what has gone before. Couple this with our continual investment in supporting the team with their career development and providing an engaging and rewarding place to work and we seem to have ticked the right boxes with the judges.”