It’s A-level results day and UCAS figures tell us that 411,860 students will be making their way to university for three (expensive) years of further education. Aspiring PR undergraduates will not be heading to Edinburgh or Bournemouth universities, however, both of which have now dropped public relations as a degree from their roster.
Disappointing, but not surprising.
We work in communications, of which PR, in a traditional media relations sense, is just one part. We are responsible for shaping reputations, building multichannel content, leading events, training leaders, managing crises and engaging influencers.
PR is evolving and while we wouldn’t turn our backs on the best-known title for our profession – it doesn’t really do our work justice.
At Speed, we don’t feel that having a PR degree is a benefit over another degree – it gives a student a grounding in the theory for the subject, but the practical complexity of our world can only really be taught on the job.
Congratulations to everyone that received their results today. Whether you’re interested in entering the buzz and pace of a communications agency now or in a few years’ time, at Speed we’re always keen to hear from you.