Press enter to begin your search

Login to XChange

Shutting the door on PR degrees

Blog date

24.09.2018

Author

Clare Cooper
Associate Director

It’s A-level results day and UCAS figures tell us that 411,860 students will be making their way to university for three (expensive) years of further education. Aspiring PR undergraduates will not be heading to Edinburgh or Bournemouth universities, however, both of which have now dropped public relations as a degree from their roster.

Disappointing, but not surprising.

We work in communications, of which PR, in a traditional media relations sense, is just one part. We are responsible for shaping reputations, building multichannel content, leading events, training leaders, managing crises and engaging influencers.

PR is evolving and while we wouldn’t turn our backs on the best-known title for our profession – it doesn’t really do our work justice.

At Speed, we don’t feel that having a PR degree is a benefit over another degree – it gives a student a grounding in the theory for the subject, but the practical complexity of our world can only really be taught on the job.

Congratulations to everyone that received their results today. Whether you’re interested in entering the buzz and pace of a communications agency now or in a few years’ time, at Speed we’re always keen to hear from you.

recruitment@speedcomms.com

Popular Articles

Article

Best in Show

Read more

Article

Consumers no longer ‘read by the rules’

Read more

Article

PR is SEO

Read more

Article

Social good set to scale

Read more

Stop Everyday Killers: An inspiring campaign with a very important purpose

Read more

Speed shortlisted for PRCA National B2B Campaign of the Year

Read more