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Speed shortlisted for PRCA National B2B Campaign of the Year

Blog date

10.12.2018

Author


Speed is buzzing after being recognised for its BuzzBites campaign for Nestlé Professional.

The umbrella thought leadership campaign was a platform to communicate Nestlé Professional’s commitment to insight and innovation and hero new foodservice trends. It incorporated a series of co-created content and insights, working with pioneering brands within the foodservice industry. Each insight was revealed through a memorable and shareable experience, from a surprise tour of innovative brands whilst enjoying afternoon tea ‘on the go’ on a vintage Route Master to a talent talk at The Clink – a unique restaurant within a prison.

The campaign has already received industry recognition by taking the South West PRCA DARE B2B Campaign of the Year and being shortlisted for the inaugural 2018 Content Awards.

“We’re immensely proud of the BuzzBites campaign primarily for its tangible impact on Nestlé Professional’s business objectives but also for the industry recognition it is receiving. Our aim is to be at the top of our game both strategically and creatively and this campaign epitomises how our approach to the creation of compelling content and experiences is helping our clients and the agency standout,” said Kelly Pepworth, Speed MD.

The awards night will be held on 13th November at the Park Lane Hilton.

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