The future of PR is as much about the work we do as it is the generations of future talent who join us to make it possible. That’s why welcoming in those who have an interest in PR, a desire to know what it is, how it works and whether it might be a career choice for them, is a humbling and exciting experience for us.
To kick off 2019, we’ve been thrilled to open Speed’s doors to two students from the University of the West of England (UWE). Jess Poyanzadeh and Ellena Norman became an integral part of our team during their time with us. From the sectors we work in to the social occasions we wanted them to be part of, we loved giving them both an insight into our world here at Speed. Here’s what the experience was like for them…
First impressions count
The idea of an internship can be a daunting idea for many. Even though the Speed building looks like it belongs to Google, green and glossy, with huge jars of sweets lined up by the waiting area, there is nothing daunting about Speed. They even have a bar and ping pong table! When I saw the patchwork multi coloured sofa of luminous, pinks, greens and purples… I knew this was my kind of place.
It was the same for the people. They all matched the building and the companies name; fresh faced, speedy and genuinely the loveliest team. The whole organisation is great. I think many companies should follow Speed’s lead. Employees can sit wherever they like, leaving everyone to feel acquainted with each other. There wasn’t an obvious hierarchy that made you feel un-important, everybody was so welcoming.
– Ellena Norman
The life of a PR
The day starts for many by flicking through the day’s newspapers to look for articles relevant to Speed’s clients. Quite a nice way to kick off a day at work! Each day I got a feel for different departments. At Business and Corporate, for example, I did some research on a large accountancy firm and a pharmaceutical company; looking at recent media coverage relevant to the clients. I also worked on an events calendar for Food and Hospitality and had a chat with _Motion, the in-house production team, who showed me some of the videos they had produced.
The task I most enjoyed was one set by Consumer and Lifestyle. This division covers a variety of brands, ranging from pet food to wine. I got to channel my inner creative, planning and producing the social media posts for a well-known domestic appliance brand – trust me it was a lot of fun!
– Jess Poyanzadeh
What does the future hold?
Having previously been uncertain that I even fully understood what a role in PR entails, I am proud to say that by the end of my week at Speed I had created some real content that’s a great addition to my CV. I was initially drawn to PR because of the variety of the job, yet the reality of it took me by surprise. Given the diverse tasks I was set and learned about throughout my week at Speed, I now understand that Public Relations does not fit neatly into a box. The communications industry is fresh and constantly changing, and the job role is ever evolving. I have thoroughly enjoyed my work experience here, and I hope to work with Speed, in one way or another, again in the future.
– Jess Poyanzadeh
Before my interest in PR was just an idea, a twinkle in my thoughts. Now through tasters of Speed’s many client sectors, I have found my drive. What I love about Speed, and I suppose you could say about PR in general, is that they are making ideas come alive. This is what is so amazing about the creative industry.
I have learnt at Speed to think big and bold. Even though my time here at Speed has been short, it is one that has given me more than I anticipated. Not only have I had a good, varied insight into PR and how it works, it has given me a passion for my future and who I want to become.
I couldn’t thank the team enough for keeping me busy and letting me get involved! – Ellena Norman