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The life of a PR Apprentice

My first month: Learning, studying and thoroughly enjoying life as Speed’s Apprentice

Blog date

26.06.2019

Author

Georgia Milkins
PR Apprentice

Georgia Milkins took the decision to step away from a role in corporate recruitment and into an industry she had a huge passion for, but no formal knowledge of.  We are delighted to have welcomed Georgia here at Speed on an apprenticeship in PR and communications with the PRCA. Her huge thirst for learning has put her in good stead as she develops her skills on-the-job, gaining experience from colleagues and mentors, while also studying for a nationally, and industry recognised accreditation. Here she tells us all about her first month.

 

It was my first day at Speed and my first role within PR and communications…I was nervous. As I walked through the glass doors and into the bright and spacious reception, I felt the nerves subside. Within the first few minutes of meeting Rachael, my line manager, and the rest of my colleagues at Speed, I knew that I was going to love working here.

The office is bright, colourful and friendly. Everything feels refreshing and most of all inspiring, and I was made to feel so welcome by the whole team. I felt the buzz of the office as soon as I walked in, it was full of people who genuinely loved what they did, and where they worked. It was a relief to be greeted as part of the team from day one, and it was clear that everyone was there to help no matter how simple the question.

My first few days were everything I expected of a bustling PR agency; meeting new faces, learning about the industry, being introduced to our clients and getting to grips on the general day to day workings of Speed (including learning how to pronounce Gorkana!). It has been a huge change for me having come from recruitment in a large corporation into such a fresh, fast-paced environment.

I’m lucky enough to be involved in all sides of the business (Business Corporate, Consumer & Lifestyle and Foodservice & Hospitality). I enjoy being able to work on different accounts across the teams as they are so different and require separate approaches. In my first few weeks, I got stuck into a huge variety of tasks such as identifying the right journalists, keeping an eye out for editorial opportunities and helping with desktop research for new business. I particularly enjoyed being part of creative brainstorming, where as a group, we sit and think of different creative ways to approach a task. I’ve created all-important coverage reports for clients so they can see the results of all our hard work and I’ve also started drafting articles for publication in key trade publications. I love the challenge of writing different types communication and helping to find the most interesting story angle.

I joined the team during Mental Health Awareness week, and I was in awe of how important this is to Speed.  They launched their new wellbeing programme “Balance” giving details of all the support available to every employee, including mental health first aiders, information resources, training and regular activities which take place throughout the year. We were treated to a comedian at lunch to show that even though PR is a busy environment there is always time to laugh, along with lots of fruit and chocolate sauce – both giving a nod to how important achieving balance is.  Overall, it is clear Speed cares for its employees with Friday drinks, birthday celebrations and cake (a lot of cake!).

A few weeks in and I took a deep dive into my formal studies with the PRCA. I have just started my first piece of coursework after meeting my mentor Mary. I’m really looking forward to using my experiences of working with Speed, and the multiple webinars that are free to watch through the PRCA. As well as webinars, they also offer face-to-face meetings for specific subjects such as Selling into the Media, which will be very useful for me. I am a true advocate of learning on the job because I feel the real-life experiences and the people you meet are the best way to start a career in a profession you love.

This first month has opened my eyes to a whole new world and I’m so excited about continuing to learn and gain experience on the job as a PR Apprentice.

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