From start-up to top ten wine brand in 8 years.
When we started working with i heart Wines in 2016, the brand was almost unheard of and only available in limited convenience stores across the UK.
However, fast forward eight years and you will find a bottle of i heart Wine in every major supermarket, in the hands of celebrities, on the feeds of influencers and on the pages of all consumer magazines.
Working as the lead discipline, PR rocketed brand awareness through an ever-evolving programme of media relations, influencer engagement, celebrity ambassadors, events, sampling, partnerships and press trips.
Our efforts over the past eight years have been instrumental in i heart Wines success, achieving top ten status in the UK’s top wine brands.
- Achieved #7 status in the UK’s top wine brands
- Listings across all major MULTS
- Thousands of pieces of media coverage
- Over 800% growth in social media followers
- An army of influencer superfans
- Three celebrity partnerships