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Speed’s dedicated Food & Hospitality team will deliver a multi-channel supplier and buyer campaign designed to increase awareness of IFE 2019, drive attendance at the event and position it as an innovation oasis, increasing its standing as the leading event for sourcing inventive new food and drink products.
Celebrating its 21st edition in 2019, IFE is the UK’s largest food and drink industry event attracting some 27,000 attendees including 1,350 exhibitors. Introducing a new creative proposition for this year – A Taste of Tomorrow – IFE provides unrivalled opportunities for businesses to be inspired and network with the best international producers in one place.
Georgina Preston, Portfolio Marketing Manager at Fresh Montgomery, said: “With the industry changing and new challenges lying ahead, we want our PR agency to have fresh ideas and be really forward thinking. Speed impressed us with its extensive industry knowledge and expertise but most importantly its creative full-service approach to the brief. I am really looking forward to working together on what promises to be our most inspiring event yet.”
Cat Jennings, Director of Food & Hospitality at Speed, said: “IFE is not only a hub of food innovation but a great platform to network with experts and immerse yourself in the latest trends and pioneering approaches to food and drink from across the world. We’re really excited to be involved with this significant industry event and can’t wait to use our passion for the sector and inspired storytelling capabilities to get even more people involved with the event in 2019.”