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Best in Show
Speed’s Food & Hospitality division has been selected as a finalist for the UK Content Awards for its Life is Better Filtered Campaign for BRITA Professional.
Shortlisted for the ‘B2B Content Campaign of the Year’ category, the awards celebrate excellence in content marketing, rewarding agencies for high quality, valuable content which attracts, informs, engages and retains an audience to ultimately deliver traffic and profit.
The Life is Better Filtered campaign incorporated a series of exclusive events, releasing co-created content and insight and working with pioneers within the industry. From an experiential dinner which took guests 25 years into the future to an immersive evening which took guests on the journey of the coffee bean, sparking debate on how the coffee industry can be more sustainable.
The multi-channel approach utilised Motion (Speed’s in-house team of copywriters, journalists and film makers) to create a wide range of content – from video and ezines to infographics.
“It is thanks to the team’s bravery and ambition that we have been able to deliver a bold campaign such as Life is Better Filtered for BRITA Professional. As well as being an exciting project to work on we are delighted to receive this recognition,” said Helen Collingborn, Speed’s Food & Hospitality Associate Director.
The winners of the UK Content Awards will be announced at a Gala Dinner on 20th October.