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Best in Show
The Food & Hospitality specialists at communications agency, Speed, have this week taken home the UK Content Award for B2B Campaign of the Year for their work for BRITA Professional. This marks the third award win for the #LifeIsBetterFiltered campaign this year to date with previous accolades in The Drum PR Awards and PRCA Dare Awards.
The judges commented that they were really impressed with this campaign due to the fact the results were clear and measurable and that it included extensive research to inform creative. They also observed that it was clear that a lot of time, energy and expertise went into its creation.
The multi award winning campaign has also been shortlisted for the PRCA National Awards and the B2B Marketing Awards.
Speed Communications Food & Hospitality Associate Director Helen Collingborn said:
“It is thanks to the team’s bravery and ambition that we have been able to deliver bold campaigns such as Life is Better Filtered for BRITA Professional. The event and range of winners demonstrated how vibrant, creative and talented the industry can be and we were honored to be amongst such worthy competition.”