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After a very quiet year for Google updates (the last being May 4th) We’d noticed a lot of fluctuation through November, and it’s now been announced that Google have applied some core changes to how they rank web content, particularly with how they view content.
Whilst the exact notes aren’t out there for the general public to read (that’d be too easy), these updates revolve around 4 pillars, and they relate to every single piece of content on the web. These pillars are: Quality, Expertise, Presentation and Comparison. For a full breakdown on what that involves, click here. Otherwise, these are the key points:
Whilst it has gone under the radar, this update is a pretty big one. A lot of websites have lost rankings (read the comments under this Tweet), and in turn, clicks and revenue.
Everything we publish online from whitepapers, to rich media content (video, audio, imagery) or even the simplest of blogs contributes to the way Google ranks websites. Whether it’s through press, influencer, our website, client’s social media. It is all in the pot, and all contributes to the end goal of making websites and brands more visible to the end customer.
By staying ahead of the curve, and working within the guidelines of the 4 pillars, our team is able to produce content that drives impact across leads and revenue. If you want to know what impact this update has had on your business, let our Digital team know.