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We are now facing a tipping point when it comes to tackling climate change. Consumers are more aware than ever of the role their living and buying habits have on the environment. We have all marvelled at wildlife reclaiming spaces left empty due to the pandemic and there is a sense of renewed purpose to make positive changes, as life begins to return to normal. Companies and corporations are now expected to be transparent and ambitious in how they will play their part in tackling climate change.
While the technology sector is not always the first that comes to mind when considering corporate environmental impact, the recent resurgence of cryptocurrencies has reminded us all just how energy-intensive computing can be.
Microsoft, bold and lofty in its aspirations, pledged last year to become carbon neutral by 2030 and reverse its lifetime CO2 emissions by 2050. Having already procured one million metric tonnes of carbon removal, we’d say they’re off to a good start.
As well as producing a somewhat predictable report on its work so far, Microsoft recently launched a free Sustainable City Map on its popular game, Minecraft. It included lessons for kids, or adults if it takes your fancy, on sustainable food production, alternative energy, our impact on global waters and waste. This not only profiled the game’s educational offer but gave something back, at a time when many children are suffering from home-schooling fatigue.
By combining a timely, helpful and creative asset like this map with more practical partnerships with the likes of Accenture, with whom it aims to help the UK reach its carbon emission goals, Microsoft delivers a lesson in how to produce a CSR campaign that makes people sit up and listen.