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Reimagining our environmental action
5th June marks the United Nations’ World Environment Day – a event which promotes global awareness and action to protect the environment.
The theme of this year’s event is “Reimagine. Recreate. Restore.” Three simple words, three direct requests – or, dependent on your perspective, explicit instructions – which carry huge significance when it comes to the change we can all make as individuals and organisations.
The past decade has seen sustainability and environmentalism become fundamental watchwords for corporate organisations, and one of the guiding principles behind Corporate Social Responsibility (CSR) programmes. Organisations like ours have played a part in promoting this approach. CSR and communications, ultimately, go hand-in-hand; companies are no longer judged solely on the products or services they provide, but on the values they live by and the commitments they make.
The criticism levelled at this approach, however, is that it’s too easy to appear to be doing the right thing, but much harder to follow it up with action – especially action which puts roadblocks, or even full-scale diversions, in the way of usual business activity.
The time has come for us all – as companies and individuals – to pledge real and meaningful action to halt and reverse the dramatic impact that human activity is having on the planet.
As a company, we agree that there is a climate emergency, and as a result have begun a robust process to identify and then reduce our impact. We have committed to Science Based Targets, and as an agency, as well as a collective of companies within the MISSION group, we are on a roadmap towards achieving the environmental accreditation ISO 14001 by Spring 2022.
This will mean making permanent changes to the way we do things, and a pledge not just to settle for small reductions and then leave it at that, but to continually monitor and increasingly reduce our impact on an annual basis. Energy use, travel, waste disposal, and use of consumables are just some of the things we’ll be making changes to.
To take an example, the nature of our industry means there is a regular requirement to meet with clients, or companies that are looking to work with us. Of course face-to-face meetings are an important part of relationship building, but we can be smarter about when we choose to travel and when we instead opt for virtual meetings – which have proven to be successful during the pandemic.
We also realise that while our own activity as a business has a direct effect on our environment, we also make an indirect impact through our choices over suppliers of products and services. We’re reviewing where positive changes can be made to ensure that we operate sustainably through all of our interactions.
We, just like all other businesses, have an obligation to reimagine and recreate our ways of working in order to minimise our impact on the planet. Restoring the planet shouldn’t just be a marketing exercise, but an investment in ensuring we can work sustainably for years to come.