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Building relationships with journalist contacts is THE key starting point for all media relations.
It is possible to pick-up the phone and wow a journalist with a story without having spoken to them previously, but the stronger that relationship gets, the easier your job becomes.
Contacts you’ve built a rapport with will likely give you more time on the phone, come to you when they need expert commentary and could even act as a sounding board for creative ideas during the planning phase of a campaign.
Here’s the top five tips from our media masters at Speed: