As one of the UK’s largest food wholesalers, Bidfood wanted to encourage responsible practice across the food and drink industry. While, helping drive the sustainability agenda – inspiring engagement, advocacy and action.
Through a live event, Plate2Planet enabled the sharing of experiences, ideas, news and best practice in sustainability. It prioritised the need to engage key opinion formers and leaders and to drive sustainability across organisations, supply chains and food offerings.
We set to work attracting the audience through thought provoking ‘teaser’ interviews, thought leadership feature material and social content. At the same time, we ensured maximum engagement and participation by securing influential and inspirational speakers, and experts for the event.
The Plate2Planet Live event was sold out and hailed as one of the most inspirational by attendees. Crucially, several sustainability projects came out of the event creating a legacy and notable impact for the future.