When Braun wanted to launch two new smart blood pressure monitors, the challenge wasn’t to launch the tech but to challenge perceptions and change behaviours to encourage people to get the ‘green light’ for their heart.

We developed the EU comms strategy to support the launch of Braun’s latest blood pressure monitors. To ensure we landed a consistent message across all markets, we recruited a ‘healthy heart panel’ consisting of experts in the fields of health, fitness, diet, wellbeing and happiness.

Embarking on a content development day, we hosted a media roundtable, filming, Q&A’s and photography to build assets for the European campaign, including market specific micro-sites, influencer engagement and media relations.

The campaign resulted in a 400% increase in sales, 140 pieces of coverage, impressions in excess of 500 million activated across 4 European countries.