When the UK’s leading clinics, sk:n, temporarily closed its doors amid the pandemic, our challenge was to keep the brand front of mind when the time came for re-opening.
We developed a bespoke ‘at home’ content approach to ensure sk:n dominated the media during lockdown for key audiences, working closely with doctors on both written and digital content. The programme of activity saw us leverage the medical expertise in the group by working with top tier journalists and influencers on high profile Dr Q&As to position the brand as the leading authority in the aesthetic market, providing our audience with inspirational content in multiple formats.
The campaign generated 205 pieces of media coverage, 62,993 PR referrals to the website and a 9% increase in website traffic YoY. Additionally, backlinks had an average DA of 62 generating positive impact on organic SEO. Finally, doors re-opened with full diaries and a waiting list for bookings.