Working with our agency partners within the MISSION network, we created a multi-disciplinary campaign based around ‘My Online Therapy, my way’ to support the launch with a brand positioning of ‘Modern Therapy for Modern Lives’.

Bringing this ethos to life through PR, we focused on making content work hard to educate on the benefits of therapy and engage our audience on topics that mattered to them. We used Google search trends analysis to identify the parts of life that were causing the most stress and anxiety to inform a strategic foundation for a responsive content strategy. Content themes were crafted for media outreach to secure thought leadership and editorial content recommending the service.

The content has now evolved, and we have recently launched ‘Matters of the Mind’ podcast series hosted by Stephen Manderson, Professor Green to further engage our audience and change behaviour.

The content campaign resulted in an 88% increase in traffic and 30% more time spent on website. The company was listed as one of the  Top 100 startups and is the fastest growing online therapy platform.