‘One-Step’ to cult status for Revlon
Client: Revlon
Sector: Consumer

Revlon asked us to devise a campaign that would position their latest hair styling product as the ‘must-have’ tool for beauty buffs.

Launching in an overcrowded category and taking on the latest and greatest technology from Dyson, we had to do something that would grab key influencer’s attention to gain cult status for the One Step Dryer and Volumiser. Combining our strengths in PR, social and digital we launched a PR and influencer programme that built momentum to achieve over 120 million hashtag views on TiKTok.

As a result of the campaign the One-Step became the fastest growing hot air styler in the UK, with growth outstripping the market. It also secured four beauty award wins for the product, 120m hashtag views on TikTok and 222 pieces of media coverage.