A multi-channel campaign to launch Braun’s next generation of blood pressure monitors across Europe.
Through the creation of rich multi-channel content our communications campaign supported the successful launch of ActivScan™ 9 and iCheck® 7 blood pressure monitors, gaining credibility for the new products and maintaining brand awareness.
Research was conducted and launched to UK media via a roundtable hosted by Braun’s ‘Healthy Heart’ panel of expert spokespeople. This compelling content was then rolled out across Europe and via digital channels to ensure maximum reach across target markets.
Through an EU product sampling and competitions programme with top tier media and trusted influencers, the campaign achieved further reach.
The PR roll out was supported by an internal communications launch for the product to the European sales teams helping to drive excitement for the products internally.