Making water filtration a business essential
Engaging business audiences in the importance of water filtration at work is no easy task. BRITA turned to Speed to help revolutionise their approach.
With water filtration low on the list of ‘must consider’ business essentials options, we needed to get creative with engagement. Using our insight team to establish the most common business challenge – lack of time – we created the ‘Life is Better Filtered’ campaign – a creative exposé on challenges professionals would like filtered out of their working lives to buy back time.
Tailored to each of BRITA’s target sectors, a focused media and social amplification strategy, supported with quarterly activations comprising insightful research, partnerships with industry influencers and the creation of business essential reports all provided BRITA with a platform to engage with target businesses, boost brand awareness and explain filtration advantages.
In the first six months, the programme delivered 724 report downloads, 75% brand coverage achieved, 1.2 million audience reached, a 78% increase in web traffic and 55 pieces of coverage.
The campaign was awarded the Global Content Campaign of the Year, The UK Content Campaign of the Year, The PRCA Dare B2B Campaign of the Year and the B2B Campaign of the Year at the Drum Awards for PR.
It was also selected as a finalist for The European Content Awards, The PRCA National Awards, The Creative Moment Awards and the B2B Marketing Awards.