Creating an innovative, multi-channel comms platform that positions water filtration as a business essential
Speed was tasked with revolutionising BRITA’s communications, to create stand out and differentiation in the marketplace, while promoting the benefits of its products to new audiences.
To do this, we created the Life is Better Filtered campaign – a creative exposé on challenges professionals would like filtered out of their working lives.
The solutions-based campaign aimed at each of BRITA’s target sectors and audiences involves a strategic media and social amplification strategy which supports quarterly activations of insightful research, partnerships with industry influencers and the creation of business essential reports which position BRITA as the water expert and showcases its areas of expertise.
In the first six months the programme delivered 724 report downloads, 75% brand coverage achieved, 1.2 million audience reached, a 78% increase in web traffic and 55 pieces of coverage.
The campaign was shortlisted for the Creative Moment and PRCA Dare B2B Campaign of the Year.