Transforming results by transforming communication – evolving integrated impact for The Celtic Collection
Recognising the importance of responding to emerging trends, changing audience behaviours and new engagement opportunities, our ten-year relationship with one of Europe’s top resort collections, has evolution and transformation at its very heart.
Initially appointed to deliver a press office to drive interest in the resort’s world-class facilities, over the years we have evolved the Celtic Manor communications programme into a multi-faceted, multi-channel integrated digital, social and creative content campaign.
Today, Speed’s work has expanded to not only include traditional press office and celebrity management but also includes a fully integrated digital strategy including social, search, influencer engagement, SEO consultancy and content production.
The year-on-year impact of SEO, search refinement and integrated offline strategy has been dramatic. Celtic Manor has featured in hundreds of pieces of media coverage, hosted top-level press trips, added over 90,000 new social media followers, and increased its organic search traffic by almost 500%.