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Creditsafe

Curating the Creditsafe Watchdog Report: a statistical analysis of the UK economy

Client

Creditsafe

Global business intelligence experts, Creditsafe is the most used supplier of online company credit reports globally.

With access to financial data on over 240million companies worldwide, Speed proposed at pitch stage that Creditsafe launch its own quarterly Watchdog Report, tracking economic developments across 12 UK sectors.

After securing Creditsafe as a client, Speed has gone on to develop Watchdog as a media go-to for accurate, fast data on UK business sales, debt, failures and risk.

Every quarter, the Speed team analyses 180 data sets across 12 sectors before crunching this data into our media headlines – all within a 48hr window to ensure we are offering the freshest insight and get ahead of other competitive industry reports.

We produce 13 press releases, report commentary, media soundbites and longer-form opinion pieces so we’re ready every quarter for media requests. To date, for an average quarter, Speed will generate 30+ media impressions with an average reach of 44k.

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