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Cult-status and commercial success for Revlon

Revlon asked us to devise a campaign that would position their latest hair styling product as the ‘must-have’ tool for beauty buffs.

Launching in an over-crowded category and taking on the latest and greatest technology from Dyson, we had to do something that would grab key influencer’s attention to gain cult-status for the One Step Dryer and Volumiser.

Tapping into our audience’s active interest in health and the desire to be ahead of the curve with the latest trends, we hosted a media and influencer launch event at one of London’s hottest fitness classes, 1REBEL. Not only did the gym provide the perfect backdrop for a series of selfies, but it also gave our beauty buffs the opportunity to road test the new styling tool by sweating it out before styling their hair from wet to dry in one step. Gym to desk in half the time with salon results at home. Just what we promised on the packaging.

The press office then kicked into full swing ensuring the tool was in the hands and on the feeds of the UK’s top beauty influencers.

Fast-forward four years, and our influencer strategy has seen the product rocket to ‘cult-status’ with the hashtag receiving in excess of 90 million views on TikTok. Influencers love the tool and the content created has had a huge impact on the brand. Not only the fastest growing hot air styler in the UK, but Revlon has outperformed the category and even sold out during peak on Amazon and key retailers.

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