Driving awareness and appointments for the UK’s leading skincare clinics.
sk:n, the UK’s leading medical skincare group and laser hair removal specialists asked us to bolster their brand awareness and drive consultation enquiries as well as support their SEO efforts and position the brand as the trusted medical experts in their field.
The solution was a clear-cut one: embark on an online-focused media relations programme supported by influencer engagement with social media amplification that had link building and lead generation at its heart.
Activity is ongoing and includes relationship building with top tier lifestyle, health & beauty journalists as well as influencers and celebrities, news agenda hi-jacking and pushing out seasonal content, new treatment support and treatment reviews, driving broadcast interviews and blogger endorsements, plus more – all with the aim of generating a breadth of coverage with backlinks that puts sk:n directly in front of its desired audience.
So far, we have generated more than 75 pieces of coverage with a reach of over 500m (thanks to coverage secured on the MailOnline, Metro, i-D and Fabulous), 45 links to the website, social engagement reaching almost half a million people and an increase in enquiries as a result.
Chris Bull, Marketing Director at sk:n said: “We have worked with Speed for over a year now and they have demonstrated a clear understanding of our brand, delivering impactful media coverage that is aligned with our business objectives. Creative and solutions-focused, the Speed team is always on the front foot and looking for new and exciting opportunities to help us engage the sk:n brand with our desired audience.”