Positioning the brand as a thought leader on sustainability in the world of foodservice
Speed were tasked with building the profile of the brand to gain greater exposure in foodservice press.
We worked with The Planet Mark™ to create a campaign where a number of insightful sustainability thought leadership topics where developed and sold into the media. These were strategically timed to coincide with key industry announcements such as The UK Plastics PACT and government plans to introduce a single use plastic ban.
Extensive broadcast and trade coverage were secured along with a series of in-depth feature opinion pieces which relayed the vision and viewpoint of Steve Malkin, the CEO of Planet First and Founder of The Planet Mark.