Removal of friction in the global supply chain
Leading e-invoicing network and finance partner Tungsten Network wanted a campaign to elevate its position in driving digitisation of business and the removal of friction in the global supply chain. An issues-based national thought leadership programme, based on the ‘friction’ brand positioning, was developed with multi-channel execution.
In depth research and anecdotal insight into the importance of removing friction, and digitising business, to support efficiency and business growth for larger and smaller businesses was undertaken with high level content devised on findings and Tungsten Network commentary for a range of national and trade online and offline media. This resulted in the placement of over 50 pieces of thought leadership with a reach of over 1 million.
The creation of visual films and case studies in support of their digital communications also formed a core part of the campaign, helping Tungsten Network to develop a stronger online presence for engagement and to bring to life the impact of friction on the supply chain.